The Value of Tracking Studies: Why They Matter for Your Business
Market research tracking projects are a powerful way to keep a finger on the pulse of markets. They involve systematic collection of data over defined periods—weekly, monthly, quarterly, or annually—providing ongoing insights into consumer behaviour, market trends, and competitive landscapes. The frequency of the tracking will be determined by the objectives of the project, type of product and what is being tracked. For example, companies may be in a market where ‘activity’ […]
AND JUST LIKE THAT…
2004; Mr Brightside, Friends finale, the launch of Facebook and my entry into the world of market research! With a love of planning and ability to multi-task, a ‘Field Controller‘ was born! Many who worked at the ‘infamous mill’ in Calverley, Leeds, at that time, are now employers, colleagues, clients and friends. My first taste […]
Office vs Home Working Advantages and Disadvantages
The Covid-19 pandemic reshaped the way we think about work, blurring the lines between home and office life and altering our expectations of work-life balance. The abrupt shift to remote work left employees and employers navigating new terrain, leading to significant changes in job roles, workplace dynamics, and overall organisational structure. As the world grapples […]
Better Together: Enhancing Market Insights Through the Synergy of Qualitative and Quantitative Research
In the multifaceted world of market research, both qualitative and quantitative methodologies offer unique insights and advantages. However, the true potential of research is often realised when these two approaches are combined. This blog explores how integrating qualitative and quantitative research can provide a more comprehensive understanding of consumer behaviour and market dynamics. The Power […]
Quantifying Success: How Quantitative Research Shapes Market Understanding
Quantitative research is the backbone of data-driven decision-making in the modern business landscape. Quantifying consumer behaviour through structured methodologies provides the statistical rigour necessary for generalising findings to a broader population. This blog delves into the strengths of quantitative research and illustrates how it complements the in-depth insights provided by qualitative methods. Understanding Quantitative Research […]
Delving Deep: The Power of Qualitative Research in Understanding Consumer Behaviour
In the intricate landscape of market research, qualitative research stands out for its profound ability to explore the “why” and “how” behind consumer behaviours. Unlike quantitative methods that seek to measure and numerically analyse consumer trends, qualitative research dives deeper into the underlying motivations, attitudes and emotions of consumers, offering rich insights that are crucial […]
The Evolution of Market Research: From Gut Feelings to Data-Driven Insights
Market research has undergone a transformative journey, evolving from rudimentary manual methods to sophisticated, technology-driven practices. This evolution mirrors broader societal changes, technological advancements, and the growing complexity of consumer behaviour. Let’s explore how market research has evolved over the years, highlighting key milestones and the impact of technological innovations. The Early Days: Intuition and […]
Unlocking Success: The Impact of Client Testimonials on Fieldwork Agencies
The Power of Amazing Client Testimonials for a Fieldwork Agency In the competitive world of fieldwork agencies, standing out can be a challenging endeavour. It’s crucial to find unique ways to differentiate themselves and build trust with potential clients. One of the most powerful tools in all fieldwork agency’s tool kit is the client testimonial. […]
Scripting Success: How Precision in Market Research Design Amplifies Your Data’s Story
Scripting Success: How Precision in Market Research Design Amplifies Your Data’s Story
Continuous Tracking Surveys
We love a tracker. We have run many of them over the years but had a bit of a lull last year when a few of our clients changed their trackers into a series of ad doc projects to match how their end clients wanted to shape their research spend. We understand when budgets are […]
