New Year’s Anti-Resolutions
January is traditionally seen as a time to reflect on the past and look forward to the future, putting change into our lives. Here at Face Facts we are always looking to improve the service that we offer to all our clients. However, we don’t think that January should be a time when change is […]
What Christmas Teaches Us About Global Market Research
The Global Language of Celebration: What Christmas Teaches Us About Global Market Research Christmas is more than a holiday—it’s a cultural phenomenon that transcends borders, religions, and traditions. It’s a time when the spirit of giving and connection resonates universally. But while Christmas dominates in many parts of the world, it’s important to recognise and […]
Winner’s Blog
We were incredibly proud to have been honoured by the MRS Judges and being picked as the winners of the Recruitment Excellence Award at the MRS Operations Awards 2024. We were also delighted to have been finalists in the Best Data Collection (Online). The judges highlighted our “excellent project management, rigorous quality checks, and exceptional […]
The Value of Tracking Studies: Why They Matter for Your Business
Market research tracking projects are a powerful way to keep a finger on the pulse of markets. They involve systematic collection of data over defined periods—weekly, monthly, quarterly, or annually—providing ongoing insights into consumer behaviour, market trends, and competitive landscapes. The frequency of the tracking will be determined by the objectives of the project, type of product and what is being tracked. For example, companies may be in a market where ‘activity’ […]
AND JUST LIKE THAT…
2004; Mr Brightside, Friends finale, the launch of Facebook and my entry into the world of market research! With a love of planning and ability to multi-task, a ‘Field Controller‘ was born! Many who worked at the ‘infamous mill’ in Calverley, Leeds, at that time, are now employers, colleagues, clients and friends. My first taste […]
Office vs Home Working Advantages and Disadvantages
The Covid-19 pandemic reshaped the way we think about work, blurring the lines between home and office life and altering our expectations of work-life balance. The abrupt shift to remote work left employees and employers navigating new terrain, leading to significant changes in job roles, workplace dynamics, and overall organisational structure. As the world grapples […]
Better Together: Enhancing Market Insights Through the Synergy of Qualitative and Quantitative Research
In the multifaceted world of market research, both qualitative and quantitative methodologies offer unique insights and advantages. However, the true potential of research is often realised when these two approaches are combined. This blog explores how integrating qualitative and quantitative research can provide a more comprehensive understanding of consumer behaviour and market dynamics. The Power […]
Quantifying Success: How Quantitative Research Shapes Market Understanding
Quantitative research is the backbone of data-driven decision-making in the modern business landscape. Quantifying consumer behaviour through structured methodologies provides the statistical rigour necessary for generalising findings to a broader population. This blog delves into the strengths of quantitative research and illustrates how it complements the in-depth insights provided by qualitative methods. Understanding Quantitative Research […]
Delving Deep: The Power of Qualitative Research in Understanding Consumer Behaviour
In the intricate landscape of market research, qualitative research stands out for its profound ability to explore the “why” and “how” behind consumer behaviours. Unlike quantitative methods that seek to measure and numerically analyse consumer trends, qualitative research dives deeper into the underlying motivations, attitudes and emotions of consumers, offering rich insights that are crucial […]
The Evolution of Market Research: From Gut Feelings to Data-Driven Insights
Market research has undergone a transformative journey, evolving from rudimentary manual methods to sophisticated, technology-driven practices. This evolution mirrors broader societal changes, technological advancements, and the growing complexity of consumer behaviour. Let’s explore how market research has evolved over the years, highlighting key milestones and the impact of technological innovations. The Early Days: Intuition and […]