The Magic Behind Successful Christmas TV Adverts
Year after year, brands unleash their creativity, aiming to capture the essence of the holiday spirit and create memorable campaigns that tug at our heartstrings or make us laugh and may even produce a Christmas number one.
Unlocking the Power of Market Research for Black Friday Success
The idea of Black Friday hinges on a powerful psychological factor: the fear of missing out (FOMO). Retailers leverage this fear by offering steep discounts and limited quantity deals that create a sense of urgency.
5 tricks for ensuring that your market research runs a treat!
Welcome to our enchanted world of market research where we reveal five captivating tricks to ensure your research journey is nothing short of magical. Step into our spellbinding blog and discover the secrets to running your market research like a charm. Let’s embark on this mystical journey together! Unveiling the Magic Always have clear objectives […]
The Crucial Role of Respondent Engagement in Online Surveys: Unravelling the Challenge of Authentic Responses
Uncover the vital link between respondent engagement and authentic survey responses in the digital era. Explore our blog for insights into elevating data quality and making informed decisions.
Elevating Excellence: A Closer Look at the MRS Operations Awards
In the ever-evolving world of market research, excellence isn’t a destination; it’s a journey. It’s about setting standards, pushing boundaries, and continually striving for better. For a decade now, the MRS (Market Research Society) Operations Awards (Oppies) have been a beacon of recognition, celebrating those who not only meet but exceed these high standards in […]
Face Facts’ Ode to Fieldwork Excellence
In a bustling Leeds office, morning light unfurls, Where research projects dance, like precious pearls, A fieldwork agency, awake and alive, Embarking on a journey, where data will thrive. The office beckons, a hive of activity, As teams collaborate, fuelled by productivity, Surveys are designed and questions refined, Data collection methods, all carefully aligned. With […]
Unlocking the Power of Data Quality: Elevate Your Market Insights
The foundations of Market Research are built on high-quality data underpinning the pillars of informed decision-making and actionable insights. At Face Facts Research we strive to continuously improve the data sent to clients and are committed to delivering accurate and valuable information. On an ongoing basis we observe the techniques used by fraudulent respondents and […]
Why Companies Should Use a Market Research Agency
In today’s rapidly evolving business landscape companies face numerous challenges in understanding consumer preferences, market trends, and competition dynamics. Making well-informed decisions is crucial for sustained growth and success. Market research plays a pivotal role in providing valuable insights that can guide businesses to make strategic choices. While some companies attempt to conduct research in-house, […]
Rule of Three
The “rule of three” typically refers to a principle that suggests that things that come in threes are inherently more memorable, satisfying and effective. So at Face Facts we focus on three key areas to ensure our clients research projects are in safe hands, run smoothly, cost effectively and most importantly delivery on quality. Our […]
The Importance of Quality Respondents for Qualitative Research
Recruiting quality respondents is crucial for market research group discussions as it directly impacts the reliability and validity of the research findings. Here are some key reasons why recruiting quality respondents is important to the industry and Face Facts: In summary, recruiting quality respondents for market research group discussions is vital for obtaining reliable, accurate, […]
