Why AI Will Never Replace Market Research’s Human Heart
Real People. Real Insights. Why Traditional Methods Still Matter In a world where artificial intelligence is rapidly transforming every industry, it’s easy to imagine afuture where technology claims to have all the answers faster, cheaper, and at scale.While AI has undoubtedly revolutionised many aspects of business, there’s still one thing it can’treplicate: the depth and […]
Why We Still Love Face-to-Face Research
Why We Still Love Face-to-Face Research (Especially a Good Old Hall Test) If you’ve ever tried explaining what you do for a living to your family and been met with blank stares, you’ll know where I’m coming from. After years of working in market research, wading through data tables, spending days lost in analysis and […]
Spring forward with Face Facts
As the seasons change, spring brings a refreshing burst of energy, growth, and the possibility of new beginnings. Just as nature begins to bloom, businesses often look for ways to rejuvenate their strategies and one of the best ways to do so is through market research. Spring offers the perfect opportunity for organisations to reassess […]
The Need for Speed
Why Instant Gratification Is The New Normal (and what that means for Market Research) In today’s world, everything moves at lightning speed. From instant messaging to same-day delivery, we have grown accustomed to getting what we want, exactly when we want it. The days of saving up for months to buy a new gadget, or […]
A Glimpse into the World of Consumer Research
A Glimpse into the World of Consumer Research: Perspectives from Clients, Research Agencies, and Fieldwork Agencies Market research is an essential part of making informed decisions in the consumer-driven world. Whether you’re part of a client organisation seeking consumer insights, a research agency providing detailed analysis, or a fieldwork agency gathering data, each perspective on […]
The UK’s Holiday Planning Habits: Do We Book Early or Spread It Out?
Is January the prime month to make holiday bookings or do Brits prefer to plan throughout the year?
New Year’s Anti-Resolutions
January is traditionally seen as a time to reflect on the past and look forward to the future, putting change into our lives. Here at Face Facts we are always looking to improve the service that we offer to all our clients. However, we don’t think that January should be a time when change is […]
What Christmas Teaches Us About Global Market Research
The Global Language of Celebration: What Christmas Teaches Us About Global Market Research Christmas is more than a holiday—it’s a cultural phenomenon that transcends borders, religions, and traditions. It’s a time when the spirit of giving and connection resonates universally. But while Christmas dominates in many parts of the world, it’s important to recognise and […]
Winner’s Blog
We were incredibly proud to have been honoured by the MRS Judges and being picked as the winners of the Recruitment Excellence Award at the MRS Operations Awards 2024. We were also delighted to have been finalists in the Best Data Collection (Online). The judges highlighted our “excellent project management, rigorous quality checks, and exceptional […]
The Value of Tracking Studies: Why They Matter for Your Business
Market research tracking projects are a powerful way to keep a finger on the pulse of markets. They involve systematic collection of data over defined periods—weekly, monthly, quarterly, or annually—providing ongoing insights into consumer behaviour, market trends, and competitive landscapes. The frequency of the tracking will be determined by the objectives of the project, type of product and what is being tracked. For example, companies may be in a market where ‘activity’ […]
