The Global Language of Celebration: What Christmas Teaches Us About Global Market Research
Christmas is more than a holiday—it’s a cultural phenomenon that transcends borders, religions, and traditions. It’s a time when the spirit of giving and connection resonates universally. But while Christmas dominates in many parts of the world, it’s important to recognise and respect the diversity of celebrations and traditions worldwide.
At Face Facts, we conduct research on a global basis and we’ve always believed in the power of understanding people—who they are, what they value, and how they celebrate. By looking at the traditions of Christmas and beyond, we can uncover valuable insights into how to connect and understand people, respecting their culture and background.
Celebrations Are Universal but Traditions Are Unique
Christmas is celebrated in countless ways—carols, feasts, midnight Mass, and the exchange of gifts. But of course, in other countries like Bhutan, Afghanistan and Mongolia, other festivals take centre stage. In Bhutan, Bodhi Day celebrates enlightenment with meditation and kind acts. In Afghanistan, Nowruz marks the Persian New Year with blooming tulips and joyous gatherings.
People love to celebrate, but they do so in ways that reflect their unique cultures and values. The key to effective research lies in understanding these nuances. By embracing cultural diversity you can ensure you are asking questions that are relevant and resonate with participants.
Respecting Diversity
In places like Morocco, Qatar and Thailand, Christmas is not widely celebrated, but kindness and generosity are universal values. While Qatar has limited Christmas decorations, it’s common to find festive buffets in luxury hotels, catering to travellers who still want a taste of home.
The lesson for market researchers? Audiences respond positively to questions that acknowledge and honour their cultural identities. Face Facts applies this principle, respecting diverse perspectives while fostering inclusivity.
Summary: Embrace the Spirit of Celebration in Your Research
Christmas reminds us that celebrations are a universal part of the human experience. While traditions vary, the underlying values—kindness, connection, and hope—are shared across cultures.
For market researchers this means creating questionnaires that resonate by respecting diversity and connecting with their respondents.
At Face Facts, we pride ourselves on advising our clients on their questionnaires. This season, let’s embrace the global language of celebration and create questionnaires with joy! 🎄🌍
