Why Instant Gratification Is The New Normal (and what that means for Market Research)
In today’s world, everything moves at lightning speed. From instant messaging to same-day delivery, we have grown accustomed to getting what we want, exactly when we want it. The days of saving up for months to buy a new gadget, or waiting a week for a letter to arrive, seem almost unimaginable now. With the rise of the digital age, patience has become a virtue that few practice. But while instant access has its advantages, it also comes with challenges – especially in industries where quality and accuracy cannot be compromised.
One such industry is market research. The shift toward online methodologies has enabled businesses to gather consumer insights faster than ever before, but this rapid pace must be balanced with careful execution. That’s why Face Facts has launched Faster Facts, a solution that delivers quick, reliable insights without sacrificing quality.
How Instant Gratification Became the Norm
Think about how we used to shop 20 years ago. If you wanted a new pair of shoes, you’d save up, take a trip to the store, and try on different options before making a decision. With the click of a button, you can order multiple pairs online, try them on at home, and return the ones you don’t like – all within days. The same applies to entertainment. Gone are the days of renting DVDs from a store; now, we stream whatever we want, whenever we want.
This shift has been largely driven by technology. The rise of smartphones and high-speed internet means that consumers expect (and often demand) immediacy in every aspect of life. Social media has only fuelled this further – viral trends can be created and forgotten within 24 hours. The mindset of “why wait?” has infiltrated every industry, from e-commerce to food delivery to banking. Market research is no exception.
Why Businesses Need Fast, Reliable Research Now More Than Ever
Markets are evolving at a rapid pace. Consumer preferences change overnight, new competitors emerge constantly, and brands need to make decisions faster than ever. Waiting months for insights is not always an option when businesses need to adapt in real-time.
While this shift has revolutionised industries, businesses must remain cautious – especially in fields like market research, where quality and reliability are critical.
Why Quality Still Matters in Fast Research
Just because insights can be gathered quickly doesn’t mean they should be done hastily. Poorly designed surveys, rushed data collection, and unverified sample sources can lead to misleading results, ultimately harming business decisions. When choosing a fast research solution, businesses should consider:
- Sample Quality: Are the respondents genuine, engaged, and representative of your target audience?
- Survey Design: Are the questions clear, unbiased, and structured to avoid response fatigue?
- Data Integrity: Are there quality control measures in place to remove poor-quality responses and duplicates?
At Face Facts, we prioritise these three factors to ensure that Faster Facts delivers credible, actionable data that businesses can trust.
Introducing Faster Facts
Faster Facts combines the speed of online research with rigorous quality checks, ensuring that businesses can keep up with today’s fast-paced world without compromising on reliable data.
With Faster Facts, businesses can receive consumer insights in just one week (from script supply to data table outputs). But unlike many rapid research solutions, Faster Facts ensures that every response comes from a verified, high-quality sample. Our approach guarantees that speed never comes at the cost of accuracy.
With solutions like Faster Facts, businesses no longer have to choose between speed and accuracy. Now, they can get the data they need – quickly, affordably and without cutting corners.
Faster Facts – Quality Consumer Data at Your Fingertips
Need a quick read on a concept, advert, or product idea – without compromising on quality?
Faster Facts delivers fast, reliable consumer insights so you can make informed decisions. Get the answers you need – NOW!
✅ Speed without shortcuts – Get quality results in a week (from script receival to the supply of data tables)
✅ Budget-friendly – Choose the option that fits your needs:
- 500 x 10-min interviews – £2,000
- 200 x 10-min OR 500 x 5-min interviews – £1,500
✅ Target the right people – Whether nationally representative or a specific audience e.g. supermarket shoppers. (Targeting may affect costs—contact us for details)
⚡ No long lead times. No hidden fees. Just quick, quality data – FAST!
📩 Ready to get started? See what sets Faster Facts apart and contact us at quotes@facefactsresearch.com and experience the perfect balance of fast and reliable consumer data!
