Good research starts with good data. At Face Facts, we know this better than anyone. With more than 25 years of experience in market research, our owners run an expert market research fieldwork agency that always goes the extra mile to get research done for our clients.
For us at Face Facts, signing the Global Data Quality (GDQ) Excellence Pledge wasn’t a question – it was an obvious choice. We’re proud to stand with other organisations committed to upholding the highest standards of data quality in our industry.
Who We Are and Why Quality Matters to Us
Face Facts is an award-winning qualitative and quantitative market research fieldwork agency. Our team of research experts works across all aspects of fieldwork. From qualitative recruitment and in-home product testing to quantitative online surveys and exit interviews, we’ve got it covered.
We have the in-house capabilities to output data in all formats, delivering insights that help our clients make informed decisions. Whether supporting brand perception studies, market forecasts or concept tests, we understand what research needs to achieve its objectives and how to get it there.
After 25 years in market research, we’ve seen it all and learned that great data doesn’t happen by accident. It takes expertise, attention to detail, and a genuine commitment to doing things properly. That’s why data quality isn’t a box-ticking exercise for us; it’s central to how we work.
At Face Facts, we get it. Our clients trust us to deliver data they can rely on. That’s why our pledge is not just a signature on a document – it’s a promise to keep championing the quality that makes our industry strong.
Our Commitment to Information Security: ISO 27001
Alongside signing the GDQ pledge, we’re proud to have continually achieved ISO 27001 certification. This internationally recognised standard underlines the robustness of our information security management and demonstrates to our clients our commitment to keeping data safe through an audited management system, thorough risk assessments and effective controls.
ISO 27001 is one of the most popular information security standards in the world. Achieving this certification proves that our systems and processes protect information with the highest level of security and privacy management, giving our clients complete confidence in how their data is handled.
What is the GDQ Excellence Pledge?
The Global Data Quality Excellence Pledge is a commitment by organisations across the research, insights, and analytics industry to uphold rigorous standards. Its aims are to protect data integrity, reduce fraud, and drive transparency – all critical in today’s fast-moving, complex market landscape.
Why This Matters for You
As a specialist market research fieldwork agency, our role is to facilitate the data collection stage of your research projects, whether that means recruiting the right people for in-depth interviews or gathering opinions from thousands via quantitative surveys.
From defining the problem to executing the research and delivering data outputs ready for analysis, we’re with you end-to-end. We know that accurate, ethical, secure, and insightful data helps brands make decisions with confidence – and that’s why we put quality and security at the centre of our approach.
What Sets Face Facts Apart
Working with us is refreshingly straightforward. We’re enthusiastic, experienced, and people-first in everything we do. Whether it’s qualitative recruitment, quantitative fieldwork, or a complex multi-market study, you can trust us to get research done with care, rigour, and integrity.
Working alongside UK clients and big brands, we support every stage of market research fieldwork from concept to execution. Our team’s sector expertise and focus mean we find the ideal fieldwork solutions for your objectives.
We’re experts in scripting and producing data outputs that enable you to glean useful business intelligence. And because our service is always seamless, our clients come back to us time and again.
Looking Ahead
We’re excited to be part of this global movement to raise the bar for data quality. As Melanie Courtright, CEO of the Insights Association, said, the pledge is more than a symbol – it’s a promise to build trust and drive transparency in every interaction with data.
And that’s a promise we’re proud to make – alongside our commitment to information security through ISO 27001.
Thanks for reading. If you’d like to find out more about how we keep your data quality high, your information secure, and your research seamless, get in touch. We’d love to help you get your next project done right.