It’s Yorkshire Day – a time to celebrate flat caps, fierce pride and a county that knows how to get things done properly. As a proudly Yorkshire-based market research agency, Face Facts Research couldn’t let this day pass without tipping our hats to the place we call home.
Our co-founders, Rach and Jules, are both born and bred in Yorkshire. They now run Face Facts Research, bringing Northern warmth and grit to everything we do. As a fieldwork-only agency, we focus on delivering robust research and real human insights – always grounded in honest communication and a people-first approach.
So while the nation enjoys a Yorkshire Tea and maybe a cheeky Yorkshire Pudding today, we’re reflecting on what makes this county and our business – truly unique.
Yorkshire: Home of Industry, Innovation and Good Sense
Yorkshire has always punched above its weight. From the wool trade to steelworks to digital innovation, this region has consistently delivered for the UK economy. It’s no surprise that Yorkshire has also become a powerhouse in market research fieldwork.
Our location in the heart of the North gives us natural advantages. We’re close to diverse urban and rural populations, making participant recruitment more efficient and representative. And we do it all with that classic Yorkshire straight-talking approach – no nonsense, no fluff, just honest, reliable communication.
Fieldwork with Heart (and a Proper Cuppa)
At Face Facts, we believe that great fieldwork starts with real human connection. Whether it’s recruiting the right participants, running in-home interviews or managing complex online surveys, we never forget that people sit at the core of every data point.
That down-to-earth, people-first mindset is rooted in where we’re from. After all, you’re never more than a few steps from a friendly face or a kettle in Yorkshire. Our team thrives on building relationships, not just spreadsheets and that warmth shows in the quality of our work.
It helps, of course, that we fuel our team with plenty of Yorkshire Tea. It’s not just a local favourite, it’s the nation’s most-loved brew – and a perfect symbol of what Yorkshire gets right: quality, simplicity and consistency.
A County That Knows Its Craft
Think Yorkshire only does puddings and parkin? Think again. From the world-famous Wensleydale cheese to Henderson’s Relish, Yorkshire is full of bold, brilliant products that stand the test of time. Just like us.
We bring that same sense of craft to our fieldwork. Every project is carefully managed by a team who knows the landscape inside out. We’re experts in participant recruitment, questionnaire testing, data quality checks and fieldwork logistics – so our clients don’t have to be.
And just like a good slice of Yorkshire Parkin, we don’t cut corners.
Local Roots, National Reach
While we’re proud of our Yorkshire roots, our work spans the whole of the UK and beyond. Our clients trust us not just for our northern charm but for our attention to detail, responsiveness and solid fieldwork delivery. We may be based in God’s Own County, but our impact stretches far wider.
We also understand the unique needs of each location. Whether you’re running a large-scale consumer study in London, looking for street intercepts in Leeds or conducting in-home interviews in Glasgow, we can help. Our team delivers high-quality fieldwork with the kind of service that makes you feel like you’re working with a local partner every time.
Why Yorkshire Day Matters to Us
Yorkshire Day isn’t just about celebrating where we’re from. It’s about recognising the values that shape how we work. At Face Facts, we stand for reliability, quality and integrity – all things Yorkshire has in abundance.
We’re proud to be part of a region that still believes in doing things properly. From participant recruitment to data quality assurance, we take our role seriously because our clients deserve nothing less. And we do it all with a sense of humour, a touch of grit and maybe a sneaky biscuit on the side.
Thanks for taking the time to celebrate Yorkshire Day with us. If you’re looking for a fieldwork partner who knows their stuff and genuinely cares about people, we’d love to chat.
Get in touch with Face Facts Research – fieldwork rooted in Yorkshire, delivered nationwide.
