Welcome to our blog where you can catch up on all things Face Facts as well as our views on current research trends & events…
The Value of Tracking Studies: Why They Matter for Your Business
Market research tracking projects are a powerful way to keep a finger on the pulse of markets. They involve systematic collection of data over defined periods—weekly, monthly, quarterly, or annually—providing ongoing insights into consumer behaviour, market trends, and competitive landscapes. The frequency
AND JUST LIKE THAT…
2004; Mr Brightside, Friends finale, the launch of Facebook and my entry into the world of market research! With a love of planning and ability
Office vs Home Working Advantages and Disadvantages
The Covid-19 pandemic reshaped the way we think about work, blurring the lines between home and office life and altering our expectations of work-life balance.
Better Together: Enhancing Market Insights Through the Synergy of Qualitative and Quantitative Research
In the multifaceted world of market research, both qualitative and quantitative methodologies offer unique insights and advantages. However, the true potential of research is often
Quantifying Success: How Quantitative Research Shapes Market Understanding
Quantitative research is the backbone of data-driven decision-making in the modern business landscape. Quantifying consumer behaviour through structured methodologies provides the statistical rigour necessary for
Delving Deep: The Power of Qualitative Research in Understanding Consumer Behaviour
In the intricate landscape of market research, qualitative research stands out for its profound ability to explore the “why” and “how” behind consumer behaviours. Unlike
The Evolution of Market Research: From Gut Feelings to Data-Driven Insights
Market research has undergone a transformative journey, evolving from rudimentary manual methods to sophisticated, technology-driven practices. This evolution mirrors broader societal changes, technological advancements, and
Unlocking Success: The Impact of Client Testimonials on Fieldwork Agencies
The Power of Amazing Client Testimonials for a Fieldwork Agency In the competitive world of fieldwork agencies, standing out can be a challenging endeavour. It’s
Scripting Success: How Precision in Market Research Design Amplifies Your Data’s Story
Scripting Success: How Precision in Market Research Design Amplifies Your Data’s Story
Continuous Tracking Surveys
We love a tracker. We have run many of them over the years but had a bit of a lull last year when a few
Valentine’s Day: An exploration of its pros, cons, and research insights
Valentine’s Day, a day dedicated to love and affection, evokes a spectrum of emotions and opinions from people worldwide. As February 14th approaches each year,
Who doesn’t love a positive reflective post to start the New Year?
As 2024 begins and what it will bring for us all remains ‘unwritten’, before we set any New Year business goals we like to reflect
The Magic Behind Successful Christmas TV Adverts
Year after year, brands unleash their creativity, aiming to capture the essence of the holiday spirit and create memorable campaigns that tug at our heartstrings or make us laugh and may even produce a Christmas number one.
Unlocking the Power of Market Research for Black Friday Success
The idea of Black Friday hinges on a powerful psychological factor: the fear of missing out (FOMO). Retailers leverage this fear by offering steep discounts and limited quantity deals that create a sense of urgency.
5 tricks for ensuring that your market research runs a treat!
Welcome to our enchanted world of market research where we reveal five captivating tricks to ensure your research journey is nothing short of magical. Step