Have you ever taken part and do you know what we actually do?
Market research is not just about people with clipboards stopping you in the street and asking for your time. While that type of research still exists and is invaluable in certain situations (so please do take part if you can spare the time), there is a wide spectrum of research approaches that people can get involved in.
Many people run a mile when they hear the words market research. But without participants, how do brands really understand what customers think? And how do they design products and services that genuinely meet people’s needs if they never hear those views?
At Face Facts, we are a fieldwork-only market research agency and participants sit at the heart of everything we do. Without people taking part, there is no ‘real’ research at all.
What is market research participation?
Market research participation means taking part in a study such as an online survey, a telephone interview, a video call, a community, an in-home visit or a group discussion. You might be asked about your experiences, habits or opinions about everyday products and services.
There are no right or wrong answers. You are not being tested. Researchers are learning from you. Honest feedback helps organisations make better decisions and helps researchers deliver insights that clients can trust.
Why your opinion really matters
It can be easy to think one opinion will not make a difference. In reality, every participant contributes to the bigger picture. High quality research relies on real people sharing genuine views.
When participants engage properly, research becomes more accurate, inclusive and useful. This is especially important for studies focused on real-life behaviour such as shopping, media use, health or household decisions. Your lived experience brings context that sales data or customer numbers alone cannot provide.
What happens behind the scenes at a fieldwork agency?
A lot happens before you ever receive an invitation. Careful thought goes into whose opinions are needed to answer specific research objectives. Time is spent deciding how best to approach those participants and ensure the research is relevant and achievable.
Agencies like us at Face Facts manage the screening process, schedule sessions and ensure every stage of the research follows strict data protection and ethical standards. We take a people-first approach to fieldwork. That means clear communication, realistic timings and fair incentives. Participants should always know what is involved before they commit and feel respected for giving their time.
Top tips for being a great research participant
Taking part in market research is straightforward. A few simple actions can make a big difference to both the research quality and your experience.
- Be honest – Always answer questions truthfully. Research only works when opinions are real. Saying what you think someone wants to hear can affect data quality.
- Be prepared and on time – Being ready helps sessions run smoothly. If you need to use technology, make sure it works in advance. If you have been asked to complete any pre-tasks, ensure these are done as requested. If something changes, letting the research team know as early as possible is always appreciated.
- Take part in the right environment – For online or in-home research, choose a quiet space where you can focus. For in-home visits, the research team will explain exactly what to expect so you feel comfortable.
- Follow the instructions – Instructions are there to help sessions run well. If anything is unclear, ask. The research team will always be happy to explain.
- Only take part if you are a good fit – Screening questions matter. Answering them accurately ensures the right people take part and protects the integrity of the research.
How can you get involved in market research?
If you are interested in participating in market research and want to hear about suitable opportunities, joining a trusted research panel is a great place to start.
Ace Acts is our participant panel, created for people who want to take part in research and share their views. Members are invited to studies that match them, with clear information about what is involved up front so they can decide whether to take part in each study they are eligible for. There is no pressure and participation is always optional.
Market research needs people like you
If no one took part in market research, organisations would be making decisions based on guesswork. Market research participation gives people a voice and the chance to influence real outcomes.
So next time an invitation comes your way, do not run away. Or, if you would like to hear about opportunities, you can sign up to Ace Acts at www.aceacts.co.uk
If you have the time, your opinion really does count.
What is Ace Acts?
Ace Acts is a UK research community where your voice helps shape the future of products, brands, and services you care about. It is powered by Face Facts Research, a trusted UK fieldwork agency, connecting real people with brands that want honest feedback.
Whether you are a trendspotter, a deep thinker or simply curious, your views matter. We turn everyday opinions into real impact and real rewards.
FAQs about market research participation
- What is market research participation?
It is when people take part in surveys, interviews or discussions to share their opinions and experiences for research purposes. - Why do researchers need participants?
Participants provide real insights that help organisations understand customers and make informed decisions. - Do I need experience to take part in research?
No. Researchers want everyday people and honest opinions, not experts. - Is market research safe and legitimate?
Yes. Reputable agencies follow strict data protection and ethical standards and use information responsibly. - How can I take part in market research opportunities?
You can join a research panel such as Ace Acts to hear about suitable studies and decide which ones you want to take part in.If you would like to find out more about how we run high quality, people-first fieldwork or if you are curious about taking part through Ace Acts, we would love to hear from you. Get in touch with the Face Facts team to learn more.