The Magic Behind Successful Christmas TV Adverts

Year after year, brands unleash their creativity, aiming to capture the essence of the holiday spirit and create memorable campaigns that tug at our heartstrings or make us laugh and may even produce a Christmas number one.

Unlocking the Power of Data Quality: Elevate Your Market Insights

The foundations of Market Research are built on high-quality data underpinning the pillars of informed decision-making and actionable insights. At Face Facts Research we strive to continuously improve the data sent to clients and are committed to delivering accurate and valuable information. On an ongoing basis we observe the techniques used by fraudulent respondents and […]

Why Companies Should Use a Market Research Agency

In today’s rapidly evolving business landscape companies face numerous challenges in understanding consumer preferences, market trends, and competition dynamics. Making well-informed decisions is crucial for sustained growth and success. Market research plays a pivotal role in providing valuable insights that can guide businesses to make strategic choices. While some companies attempt to conduct research in-house, […]

The Importance of Quality Respondents for Qualitative Research

Recruiting quality respondents is crucial for market research group discussions as it directly impacts the reliability and validity of the research findings. Here are some key reasons why recruiting quality respondents is important to the industry and Face Facts: In summary, recruiting quality respondents for market research group discussions is vital for obtaining reliable, accurate, […]

Unveiling Hidden Market Opportunities

How Face Facts Research Helps Businesses Discover Untapped Potential In today’s rapidly evolving business landscape, identifying market opportunities is crucial for sustainable growth and success. As markets become increasingly competitive, businesses must stay ahead by uncovering hidden opportunities that can drive innovation, customer acquisition and revenue generation. Face Facts Research prides itself on being the […]

Identifying market trends

Identifying market trends. How we have helped our clients recently identifying market trends and opportunities.

How we have helped our clients recently identifying market trends and opportunities. The vast majority of briefs we receive include an element of either product development, understanding customers needs or identifying market trends or opportunities. Or sometimes all three!   This information is then used by our clients to develop products and services that meet […]

Why market research is so valuable…

Companies spend vast amounts of time, money and effort on market research and with good reason. Research takes the guesswork out of decision making, it can establish whether an offering is appealing to a target audience, it informs product development), pricing, placement and much, much more!  As expert market researchers, we understand the importance of […]

The A-Z of Market Research (I & J)

Our market research dictionary cont’d >>> Discover I and J to understand industry-specific language and terminology and the range of Face Facts Research services…