YOUR PRIVACY Matters
The Purpose
This Privacy Policy applies to any personal data collected through market research studies.
Who Are We?
Face Facts Fieldwork Ltd (trading as Face Facts Research) carries out market research with the general public on behalf of our clients.
We are registered with the ICO (Information Commissioners Office) for the purpose of processing personal data. Their website www.ico.org.uk/for-the-public/ has information for consumers. Our company registration number is ZA467635.
All data collected and processed is only done so after explicit participant consent is obtained (free and informed) and such consent can be withdrawn at any point in the process.
We process your personal data for our legitimate business interest in conducting market research studies and in accordance with Data Protection laws. We have suitable physical, electronic and managerial procedures in place to safeguard your data.
What information do we collect from you?
Market Research gives consumers like yourself the opportunity to provide your opinions and feedback about services, products or concepts covering many different topics. The insights that are generated are vital in the manufacturing, service or marketing process and can shape the way you see a product designed, advertised or the customer service you receive. It’s our job as Market Researchers to be curious about people’s opinions and ask questions. Alongside collecting your opinions/ feedback we also sometimes ask for you to give us some personal information to help with the analysis or other areas of the research, this is explained below.
How do we use this information and what are the legal basis for our processing?
We process your personal data for our market research projects.
The legal basis for any initial contact with you is based upon a legitimate interest, whereby we are contacting you on behalf of our client who has a legitimate business for processing the data. After which participant consent and agreement to take part in market research studies or any further recontact forms the legal basis for us processing the data.
To ensure we gain your explicit consent, we will always ensure that you are fully informed regarding the research project with clear information so that you can openly decide whether you wish to take part or not. Equally you have the right to withdraw your consent at any point.
We are not trying to sell anything. The answers you give us are completely confidential and are used for market research purposes only and never for direct marketing purposes.
Sensitive Data Collection And Processing
On some projects you may be asked to share some sensitive personal information. Again you would be thoroughly informed about the market research project and how the data you are supplying will be used so you can make your decision whether you wish to consent to take part. Sensitive information
can be:-
- racial or ethnic origin
- political opinions
- religious or philosophical beliefs
- trade union membership
- the processing of genetic data, biometric data for the purpose of uniquely identifying a
natural person - an individual’s health
- a natural person’s sex life or sexual orientation
Where you provide special category data, such as information about your ethnicity, sexual orientation, disability or basic health, Face Facts may share that data (anonymised and mixed in with others) as necessary for our clients to determine whether or not we have provided a diverse sample of respondents for research.
We have suitable physical, electronic and managerial procedures in place to safeguard all your data.
Who Do We Share This Information With?
We never use or share the personally identifiable information provided to us in any way without also providing you an opportunity to opt-out or otherwise prohibit such uses. We may share your data with our international clients for whom you have agreed to participate in market research studies. In these cases, we will ensure that all necessary consents and agreements are obtained prior to sharing the data.
How Long Do We Keep Your Data?
Face Facts only retain PII data (Personal Identifying Information) for the duration of the market research project and it is then deleted after 3 months. If a client project dictates otherwise, Face Facts would ensure that all participants are informed at the start of the project and that their explicit consent is granted and they are fully aware of how long the data will be used.
What Are Your Rights?
As a consumer/member of the public you have individual rights (with any company) to access any data they may hold about you.
The 8 GDPR (General Data Protection Regulation) key rights are:
- The right to be informed – this privacy policy explains your rights
- The right of access – you may request information on any data we hold on you and any supplementary information. You can request details of any personal data we have about you by submitting a subject access request to privacy@facefactsresearch.com
- The right to rectification – if any personal data held or stored is incorrect or incomplete you have the right to ask us to amend/change/adapt.
- The right to erasure – you have the right to request that your data be deleted if the processing of such data has no legal basis or if the legal basis no longer applies.
- The right to restrict processing – at any point you have the right to ask for us to stop contacting you and processing your data further
- The right to data portability – have the right to request for any personal data provided to be made available to yourself in an easily reasonable format.
- The right to object (including marketing) – you have the right to object to take part in any research project you have been approached about.
- Right in relation to automated decision making and profiling – you have a right to know if decisions are being made about you, or you are being evaluated using automated means or profiling information.
Requesting Data Erasure
If at any point you wish for your personal data to be erased from our records, please submit a subject access request to privacy@facefactsresearch.com with the following details:
- Your full name
- Your contact address (if applicable)
- The specific data elements you would like us to erase
We will process this request promptly and confirm in writing once we have taken appropriate measures to ensure your personal data is deleted.
Withdrawal of Consent
If at any time you wish to withdraw your consent for us to use your personal data for market research purposes, please submit a written notice to privacy@facefactsresearch.com with the following details:
- Your full name
- A clear statement that you are withdrawing your consent
We will respect your decision and ensure that all further processing of your personal data is halted.
How Can You Contact Us
Should you have any questions or concerns about this policy, please email us at: privacy@facefactsresearch.com
If you have a complaint, we have appointed an external Data Protection Officer, The Privacy Partnership. If you have any Data Protection related queries or concerns you can email privacy@facefactsresearch.com.
Our Commitment To Data Security
To prevent unauthorised access, maintain data accuracy, and ensure the correct use of information, we have put in place appropriate physical, electronic and managerial procedures to safeguard and secure the information we collect online.
We are ISO:27001 certified. The ISMS (Information Security Management System) demonstrates good security practices and ensures adequate and proportionate security controls are in place that protect information in line with rigid regulatory requirements.
We are subject to regular reviews and internal audits that establish the controls are working as intended.
Cookie Collection Practice
Our website uses cookies to improve user experience and provide analytics data.
- When you visit our website, a cookie may be placed on your device to collect information about your browsing habits. This data will help us better understand how visitors interact with our site and make improvements accordingly.
The type of data collected through cookies includes:
- Browser type and version
- Operating system and device type
- Screen resolution and colour palette
- Time spent on the website, pages visited, and scroll depth
By continuing to use our website, you are consenting to the collection of cookies as described in this document. Please refer to the attached cookie document for more detailed information.
This cookie policy applies to this website only.