Rule of Three
The “rule of three” typically refers to a principle that suggests that things that come in threes are inherently more memorable, satisfying and effective. So at Face Facts we focus on three key areas to ensure our clients research projects are in safe hands, run smoothly, cost effectively and most importantly delivery on quality. Our […]
The Importance of Quality Respondents for Qualitative Research
Recruiting quality respondents is crucial for market research group discussions as it directly impacts the reliability and validity of the research findings. Here are some key reasons why recruiting quality respondents is important to the industry and Face Facts: In summary, recruiting quality respondents for market research group discussions is vital for obtaining reliable, accurate, […]
Unveiling Hidden Market Opportunities
How Face Facts Research Helps Businesses Discover Untapped Potential In today’s rapidly evolving business landscape, identifying market opportunities is crucial for sustainable growth and success. As markets become increasingly competitive, businesses must stay ahead by uncovering hidden opportunities that can drive innovation, customer acquisition and revenue generation. Face Facts Research prides itself on being the […]
Identifying market trends
How we have helped our clients recently identifying market trends and opportunities. The vast majority of briefs we receive include an element of either product development, understanding customers needs or identifying market trends or opportunities. Or sometimes all three! This information is then used by our clients to develop products and services that meet […]
Why market research is so valuable…
Companies spend vast amounts of time, money and effort on market research and with good reason. Research takes the guesswork out of decision making, it can establish whether an offering is appealing to a target audience, it informs product development), pricing, placement and much, much more! As expert market researchers, we understand the importance of […]
Face Facts Proud Sponsor at The Market Research Society Awards
Face Facts enjoyed sponsoring and attending The Market Research Society (MRS) annual awards on 5 December at Old Billingsgate in London…
The A-Z of Market Research (I & J)
Our market research dictionary cont’d >>> Discover I and J to understand industry-specific language and terminology and the range of Face Facts Research services…
The Oppies are just around the corner…
The team at Face Facts Research is looking forward to attending the Market Research Society (MRS) Operational Awards on 29th September…
The A-Z of Market Research (A to F…)
A to E!
With so much industry-specific language and terminology, we thought it would be helpful to pull together a useful A-Z of our our market research services to provide a general market research ‘dictionary’…
Market Research Milestones
Market research is the bedrock of any sound marketing strategy – it helps brands understand and connect with their consumers and ultimately meet their needs. Read our short history of market research…
