A-Level Results Day: The Nerve-Racking End to a Long Road of Effort
There’s a particular kind of silence that falls across the house on A-level results day morning. Not the peaceful, calm kind. The sort laced with tension, hope, fear and more than a little pacing. It’s a day that thousands of families across the UK know all too well. After months of revision, late nights and […]
Raising the Bar for Data Quality: Why We Signed the GDQ Pledge
Good research starts with good data. At Face Facts, we know this better than anyone. With more than 25 years of experience in market research, our owners run an expert market research fieldwork agency that always goes the extra mile to get research done for our clients. For us at Face Facts, signing the Global […]
Raising a Brew to Yorkshire Day – A Toast from the Heart of Fieldwork
It’s Yorkshire Day – a time to celebrate flat caps, fierce pride and a county that knows how to get things done properly. As a proudly Yorkshire-based market research agency, Face Facts Research couldn’t let this day pass without tipping our hats to the place we call home. Our co-founders, Rach and Jules, are both […]
Why Quality Measures Matter More Than Ever: Behind the Scenes at Face Facts Research
At Face Facts Research, we know better than most that true quality isn’t just a buzzword, it’s a promise that underpins every project we deliver. As a trusted fieldwork agency, our clients rely on us to recruit high-quality participants, handle sensitive data responsibly, and adapt quickly to the ever-shifting research landscape. None of this happens […]
Why AI Will Never Replace Market Research’s Human Heart
Real People. Real Insights. Why Traditional Methods Still Matter In a world where artificial intelligence is rapidly transforming every industry, it’s easy to imagine afuture where technology claims to have all the answers faster, cheaper, and at scale.While AI has undoubtedly revolutionised many aspects of business, there’s still one thing it can’treplicate: the depth and […]
Why We Still Love Face-to-Face Research
Why We Still Love Face-to-Face Research (Especially a Good Old Hall Test) If you’ve ever tried explaining what you do for a living to your family and been met with blank stares, you’ll know where I’m coming from. After years of working in market research, wading through data tables, spending days lost in analysis and […]
Spring forward with Face Facts
As the seasons change, spring brings a refreshing burst of energy, growth, and the possibility of new beginnings. Just as nature begins to bloom, businesses often look for ways to rejuvenate their strategies and one of the best ways to do so is through market research. Spring offers the perfect opportunity for organisations to reassess […]
The Need for Speed
Why Instant Gratification Is The New Normal (and what that means for Market Research) In today’s world, everything moves at lightning speed. From instant messaging to same-day delivery, we have grown accustomed to getting what we want, exactly when we want it. The days of saving up for months to buy a new gadget, or […]
A Glimpse into the World of Consumer Research
A Glimpse into the World of Consumer Research: Perspectives from Clients, Research Agencies, and Fieldwork Agencies Market research is an essential part of making informed decisions in the consumer-driven world. Whether you’re part of a client organisation seeking consumer insights, a research agency providing detailed analysis, or a fieldwork agency gathering data, each perspective on […]
The UK’s Holiday Planning Habits: Do We Book Early or Spread It Out?
Is January the prime month to make holiday bookings or do Brits prefer to plan throughout the year?