The Truth Behind Face Facts: Busting the Biggest Myths About What We Do…
Even our favourite clients don’t always know everything we do… and we can’t blame them. When you’ve worked with us for years on a tracker or a specific methodology, it’s easy to put us in that box.But the truth is, Face Facts is so much more than the name might suggest (yes, we know “Face […]
What Are the 5 Top Tips for Effective Market Research?
In market research, getting the data right starts long before the analysis. It begins with solid, reliable fieldwork. Whether you’re an agency managing multiple projects or a brand commissioning your own study, the quality of your insights depends on how your fieldwork is designed, managed, and delivered. So, what does effective market research really look […]
The Cycle of Fieldwork: Why Research Methodologies Go In and Out of Fashion
Market research fieldwork has always moved in cycles. From face-to-face interviews to telephone surveys to online research, each methodology has had its moment in the spotlight. But just like fashion, what goes out of style often makes a comeback. Today, with concerns around data quality in online research at an all-time high, we are seeing […]
Have We Got the 7-Year Itch?
Reflections from Female Business Owners Seven years ago, two halves came together to reshape Face Facts Research. Like yin and yang, we brought different strengths but shared a mission: to deliver fieldwork clients could trust, participants could enjoy and we could be proud of. Now, as we celebrate our 7th birthday, the big question arises: […]
A-Level Results Day: The Nerve-Racking End to a Long Road of Effort
There’s a particular kind of silence that falls across the house on A-level results day morning. Not the peaceful, calm kind. The sort laced with tension, hope, fear and more than a little pacing. It’s a day that thousands of families across the UK know all too well. After months of revision, late nights and […]
Raising the Bar for Data Quality: Why We Signed the GDQ Pledge
Good research starts with good data. At Face Facts, we know this better than anyone. With more than 25 years of experience in market research, our owners run an expert market research fieldwork agency that always goes the extra mile to get research done for our clients. For us at Face Facts, signing the Global […]
Raising a Brew to Yorkshire Day – A Toast from the Heart of Fieldwork
It’s Yorkshire Day – a time to celebrate flat caps, fierce pride and a county that knows how to get things done properly. As a proudly Yorkshire-based market research agency, Face Facts Research couldn’t let this day pass without tipping our hats to the place we call home. Our co-founders, Rach and Jules, are both […]
Why Quality Measures Matter More Than Ever: Behind the Scenes at Face Facts Research
At Face Facts Research, we know better than most that true quality isn’t just a buzzword, it’s a promise that underpins every project we deliver. As a trusted fieldwork agency, our clients rely on us to recruit high-quality participants, handle sensitive data responsibly, and adapt quickly to the ever-shifting research landscape. None of this happens […]
Why AI Will Never Replace Market Research’s Human Heart
Real People. Real Insights. Why Traditional Methods Still Matter In a world where artificial intelligence is rapidly transforming every industry, it’s easy to imagine afuture where technology claims to have all the answers faster, cheaper, and at scale.While AI has undoubtedly revolutionised many aspects of business, there’s still one thing it can’treplicate: the depth and […]
Why We Still Love Face-to-Face Research
Why We Still Love Face-to-Face Research (Especially a Good Old Hall Test) If you’ve ever tried explaining what you do for a living to your family and been met with blank stares, you’ll know where I’m coming from. After years of working in market research, wading through data tables, spending days lost in analysis and […]