To understand how editorial/commercial content affects respondents’ behaviour in terms of conversations had, recommendations made and ultimately purchase behaviour.
As we wanted to gather real time responses at the point of conversation we set up a panel of our clients subscribers. This involved a complex 7 step recruitment campaign as they were not signing up to our study but also to our partners ‘behind the scenes’ monitoring of their online behaviour across multiple devices.
Respondents were recruited to participate on a daily, weekly and monthly basis and upload videos, images and complete diary entries as required.
Keeping respondents engaged was a time consuming task and our project managers felt like they knew most of the respondents personally by the end of the task!
An award winning project, which produced a wealth of extremely interesting information which our client is still ploughing through!