Welcome to our blog where you can catch up on all things Face Facts as well as our views on current research trends & events…
Why AI Will Never Replace Market Research’s Human Heart
Real People. Real Insights. Why Traditional Methods Still Matter In a world where artificial intelligence is rapidly transforming every industry, it’s easy to imagine afuture
Why We Still Love Face-to-Face Research
Why We Still Love Face-to-Face Research (Especially a Good Old Hall Test) If you’ve ever tried explaining what you do for a living to your
Spring forward with Face Facts
As the seasons change, spring brings a refreshing burst of energy, growth, and the possibility of new beginnings. Just as nature begins to bloom, businesses
The Need for Speed
Why Instant Gratification Is The New Normal (and what that means for Market Research) In today’s world, everything moves at lightning speed. From instant messaging
A Glimpse into the World of Consumer Research
A Glimpse into the World of Consumer Research: Perspectives from Clients, Research Agencies, and Fieldwork Agencies Market research is an essential part of making informed
The UK’s Holiday Planning Habits: Do We Book Early or Spread It Out?
Is January the prime month to make holiday bookings or do Brits prefer to plan throughout the year?
New Year’s Anti-Resolutions
January is traditionally seen as a time to reflect on the past and look forward to the future, putting change into our lives. Here at
What Christmas Teaches Us About Global Market Research
The Global Language of Celebration: What Christmas Teaches Us About Global Market Research Christmas is more than a holiday—it’s a cultural phenomenon that transcends borders,
Winner’s Blog
We were incredibly proud to have been honoured by the MRS Judges and being picked as the winners of the Recruitment Excellence Award at the
The Value of Tracking Studies: Why They Matter for Your Business
Market research tracking projects are a powerful way to keep a finger on the pulse of markets. They involve systematic collection of data over defined periods—weekly, monthly, quarterly, or annually—providing ongoing insights into consumer behaviour, market trends, and competitive landscapes. The frequency
AND JUST LIKE THAT…
2004; Mr Brightside, Friends finale, the launch of Facebook and my entry into the world of market research! With a love of planning and ability
Office vs Home Working Advantages and Disadvantages
The Covid-19 pandemic reshaped the way we think about work, blurring the lines between home and office life and altering our expectations of work-life balance.
Better Together: Enhancing Market Insights Through the Synergy of Qualitative and Quantitative Research
In the multifaceted world of market research, both qualitative and quantitative methodologies offer unique insights and advantages. However, the true potential of research is often
Quantifying Success: How Quantitative Research Shapes Market Understanding
Quantitative research is the backbone of data-driven decision-making in the modern business landscape. Quantifying consumer behaviour through structured methodologies provides the statistical rigour necessary for
Delving Deep: The Power of Qualitative Research in Understanding Consumer Behaviour
In the intricate landscape of market research, qualitative research stands out for its profound ability to explore the “why” and “how” behind consumer behaviours. Unlike
