Author: Julie Gaughan

Case Study – Journey Mapping

The Challenge We were asked to help one of our clients capture in the moment feedback on home improvement projects conducted by DIYers /Professional trade people. The Solution As we wanted to capture real-time responses regarding DIY/Professional projects we set out to recruit respondents who were currently undertaking a project to complete the study via […]

Case Study – Hall Test Product Testing

The Challenge A fizzy drinks provider wanted to test different variations of their recipe to help them decide on future strategies. Refrigerated delivery and storage were required as well as targeting a large proportion of daily users which had a low IR. The Solution In order to reach the required profile of respondents we opted […]

Case Study – In Venue

The Challenge With the introduction of a number of newly refurbished pubs it was necessary to explore and understand the impact of the changes and the implementation of the new brand along all the guest touch points. The Solution Face-to-face interviewing was undertaken in selected pubs, a sample of those recently refurbished and also a […]

Case Study – Eye Tracking

The Challenge Our client wanted to collect real-life shopper journeys using brand new “automated observations” technology. The Solution 1,000 shoppers measured in a single store! An exciting day in the world of shopper research. Shoppers were approached as entered the store and asked to wear our spy glasses which recorded everywhere they looked as they […]

Case Study – CLT Food Tasting

The Challenge A food & drink client wanted to test their new menu for the following season.  Internal Chefs design the new improved menu’s which are tested internally.  The client wanted to introduce a further stage of testing the proposed dishes and potential variants amongst customers prior to implementation. The Solution Customers were pre-recruited to […]

Did you know qualitative projects make up for half of our business?

But what’s in it for you? We save you the time of having to brief recruiters, progress chase, prepare profiles, pre-check, send out invitations and pre-tasks, conduct reminder calls, coordinate your schedule, find suitable venues… to name a few. We also run each respondent through our master list to check for repeat attendees meaning you […]

Let’s keep the research wheel turning

WE WON’T LET COVID-19 BEAT US “Fortunately for us, our ISO27001 data security policies ensure that we can continue to securely deliver research services from the office or if required from home.”