The Year Fieldwork Stepped Up: Our 2025 Roundup
Market research agencies and fieldwork suppliers have had a big year. Client expectations rose, timelines tightened, meanwhile data quality became a headline issue. Through it all we stayed focused on what matters most: reliable fieldwork, careful recruitment, accurate data and impeccable project management to make sure every project was a success. This review looks back […]
The Truth Behind Face Facts: Busting the Biggest Myths About What We Do…
Even our favourite clients don’t always know everything we do… and we can’t blame them. When you’ve worked with us for years on a tracker or a specific methodology, it’s easy to put us in that box.But the truth is, Face Facts is so much more than the name might suggest (yes, we know “Face […]
A-Level Results Day: The Nerve-Racking End to a Long Road of Effort
There’s a particular kind of silence that falls across the house on A-level results day morning. Not the peaceful, calm kind. The sort laced with tension, hope, fear and more than a little pacing. It’s a day that thousands of families across the UK know all too well. After months of revision, late nights and […]
Raising a Brew to Yorkshire Day – A Toast from the Heart of Fieldwork
It’s Yorkshire Day – a time to celebrate flat caps, fierce pride and a county that knows how to get things done properly. As a proudly Yorkshire-based market research agency, Face Facts Research couldn’t let this day pass without tipping our hats to the place we call home. Our co-founders, Rach and Jules, are both […]
Why AI Will Never Replace Market Research’s Human Heart
Real People. Real Insights. Why Traditional Methods Still Matter In a world where artificial intelligence is rapidly transforming every industry, it’s easy to imagine afuture where technology claims to have all the answers faster, cheaper, and at scale.While AI has undoubtedly revolutionised many aspects of business, there’s still one thing it can’treplicate: the depth and […]
Spring forward with Face Facts
As the seasons change, spring brings a refreshing burst of energy, growth, and the possibility of new beginnings. Just as nature begins to bloom, businesses often look for ways to rejuvenate their strategies and one of the best ways to do so is through market research. Spring offers the perfect opportunity for organisations to reassess […]
The Need for Speed
Why Instant Gratification Is The New Normal (and what that means for Market Research) In today’s world, everything moves at lightning speed. From instant messaging to same-day delivery, we have grown accustomed to getting what we want, exactly when we want it. The days of saving up for months to buy a new gadget, or […]
The UK’s Holiday Planning Habits: Do We Book Early or Spread It Out?
Is January the prime month to make holiday bookings or do Brits prefer to plan throughout the year?
New Year’s Anti-Resolutions
January is traditionally seen as a time to reflect on the past and look forward to the future, putting change into our lives. Here at Face Facts we are always looking to improve the service that we offer to all our clients. However, we don’t think that January should be a time when change is […]
AND JUST LIKE THAT…
2004; Mr Brightside, Friends finale, the launch of Facebook and my entry into the world of market research! With a love of planning and ability to multi-task, a ‘Field Controller‘ was born! Many who worked at the ‘infamous mill’ in Calverley, Leeds, at that time, are now employers, colleagues, clients and friends. My first taste […]