The Cycle of Fieldwork: Why Research Methodologies Go In and Out of Fashion

FaceFactsResearch_Amanda Baines

Market research fieldwork has always moved in cycles. From face-to-face interviews to telephone surveys to online research, each methodology has had its moment in the spotlight. But just like fashion, what goes out of style often makes a comeback. Today, with concerns around data quality in online research at an all-time high, we are seeing […]