Winner’s Blog
We were incredibly proud to have been honoured by the MRS Judges and being picked as the winners of the Recruitment Excellence Award at the MRS Operations Awards 2024. We were also delighted to have been finalists in the Best Data Collection (Online). The judges highlighted our “excellent project management, rigorous quality checks, and exceptional […]
The Value of Tracking Studies: Why They Matter for Your Business
Market research tracking projects are a powerful way to keep a finger on the pulse of markets. They involve systematic collection of data over defined periods—weekly, monthly, quarterly, or annually—providing ongoing insights into consumer behaviour, market trends, and competitive landscapes. The frequency of the tracking will be determined by the objectives of the project, type of product and what is being tracked. For example, companies may be in a market where ‘activity’ […]