The Evolution of Market Research: From Gut Feelings to Data-Driven Insights

Market research has undergone a transformative journey, evolving from rudimentary manual methods to sophisticated, technology-driven practices. This evolution mirrors broader societal changes, technological advancements, and the growing complexity of consumer behaviour. Let’s explore how market research has evolved over the years, highlighting key milestones and the impact of technological innovations. The Early Days: Intuition and […]