This week our blog takes a look at the importance of introvert personalities in Market Research. Thanks to Susan Cain’s book – ‘Quiet: The Power of Introverts in a World That Can’t Stop Talking’, we came to realise that this topic has real relevance to our industry. Market Research, as a career choice, tends to [...]

It’s hard to be a Big Data skeptic – an out and out one anyway. It clearly has great potential and is at the very least, fascinating. Data is certainly going to open up some fantastic possibilities, and has great potential; I merely suggest that we curb our enthusiasm. Sure let’s keep experimenting (wildly even), [...]

According to a study by Pew Research, Twitter reaction to political events is often at odds with overall public opinion, with views altogether more negative. But why? In summary, the year long study compared the results of national polls to the tone of tweets in response to eight major political news events. What would you [...]