Why market research is so valuable…
Companies spend vast amounts of time, money and effort on market research and with good reason. Research takes the guesswork out of decision making, it can establish whether an offering is appealing to a target audience, it informs product development), pricing, placement and much, much more! As expert market researchers, we understand the importance of […]
Real people, real checks, real confidence in market research
Growing Challenges of Maintaining High Standards Across the market research industry, there is a growing conversation about the challenges of maintaining high standards in online surveys data. As research has become faster and more accessible, it has also required enhanced quality checks to ensure the data remains robust and reliable. Because of this more researchers […]
Why Poor Quality Data Is Rising in Market Research
Why Expertise Matters More Than Ever It has never been easier to collect data. With DIY research platforms on the rise and client-side research teams becoming smaller, more projects are being set up quickly and often with less specialist oversight. What used to involve experienced researchers carefully designing and managing fieldwork can now be done […]
A Day in the Life of a Qualitative Research Project Manager
How it starts What does a typical day look like in qualitative market research project management? The honest answer is that there isn’t one. Every day brings a mix of planning, problem solving and collaboration to keep research projects running smoothly. From checking overnight fieldwork to briefing recruiters, reviewing screeners and responding to client queries, […]
Face Facts Drumbeats
What Sets High-Quality Fieldwork Apart In market research, fieldwork sets the tone for whether a project succeeds or quietly unravels. Speaking to the right people, asking the right questions in the right way, recruiting properly, maintaining clean data, and communicating clearly throughout creates the solid foundation everything else is built on. When fieldwork goes wrong, […]
Who takes part in Market Research?
Have you ever taken part and do you know what we actually do? Market research is not just about people with clipboards stopping you in the street and asking for your time. While that type of research still exists and is invaluable in certain situations (so please do take part if you can spare the […]
The Year Fieldwork Stepped Up: Our 2025 Roundup
Market research agencies and fieldwork suppliers have had a big year. Client expectations rose, timelines tightened, meanwhile data quality became a headline issue. Through it all we stayed focused on what matters most: reliable fieldwork, careful recruitment, accurate data and impeccable project management to make sure every project was a success. This review looks back […]
The Truth Behind Face Facts: Busting the Biggest Myths About What We Do…
Even our favourite clients don’t always know everything we do… and we can’t blame them. When you’ve worked with us for years on a tracker or a specific methodology, it’s easy to put us in that box.But the truth is, Face Facts is so much more than the name might suggest (yes, we know “Face […]
What Are the 5 Top Tips for Effective Market Research?
In market research, getting the data right starts long before the analysis. It begins with solid, reliable fieldwork. Whether you’re an agency managing multiple projects or a brand commissioning your own study, the quality of your insights depends on how your fieldwork is designed, managed, and delivered. So, what does effective market research really look […]
The Cycle of Fieldwork: Why Research Methodologies Go In and Out of Fashion
Market research fieldwork has always moved in cycles. From face-to-face interviews to telephone surveys to online research, each methodology has had its moment in the spotlight. But just like fashion, what goes out of style often makes a comeback. Today, with concerns around data quality in online research at an all-time high, we are seeing […]
Have We Got the 7-Year Itch?
Reflections from Female Business Owners Seven years ago, two halves came together to reshape Face Facts Research. Like yin and yang, we brought different strengths but shared a mission: to deliver fieldwork clients could trust, participants could enjoy and we could be proud of. Now, as we celebrate our 7th birthday, the big question arises: […]