Case Study – Eye Tracking

The Challenge Our client wanted to collect real-life shopper journeys using brand new “automated observations” technology. The Solution 1,000 shoppers measured in a single store! An exciting day in the world of shopper research. Shoppers were approached as entered the store and asked to wear our spy glasses which recorded everywhere they looked as they […]

Case Study – CLT Food Tasting

The Challenge A food & drink client wanted to test their new menu for the following season.  Internal Chefs design the new improved menu’s which are tested internally.  The client wanted to introduce a further stage of testing the proposed dishes and potential variants amongst customers prior to implementation. The Solution Customers were pre-recruited to […]