The business identified a need to understand existing guest behaviour in their pubs and evaluate the degree to which the different features at each format may influence or change visit behaviour.
Our client had a customer database of potential respondents so we adopted an online approach meaning that we could both cost and complete effectively whilst reaching a good geographical spread of customers from a wide range of pubs. We sent out 10,676 personalised invitations and received 583 completes, a response rate of 5.5%. As well as providing data tables we worked with our client charting the findings.
Our client was able to profile their customers and also quantify what was important to customers.
Please click here to see a demonstration of a online survey.