Qualitative Focus Group Recruitment

Recruitment for Qualitative Research
Recruiting participants for qualitative research can often be a challenge. The average participant will have to set aside time to be part of the research and, as qualitative research focuses on obtaining a detailed account, this means they are dedicating a lengthy period of their time. Often some individuals will be ruled out due to their unavailability for a specific time and place.

Here at Face Facts we understand the difficulties of Qualitative Recruitment and have put together a team of highly experienced and professional recruiters whose knowledge and expertise is invaluable when identifying individuals for our clients. We are proud to say that we always strive to obtain an excellent standard of accurate data.



What Qualitative research can do for you

Effective Qualitative Recruitment, and the resulting research, can be particularly useful for brands’ research when a client seeks to understand customers and individual decision making. Research obtained can help provide insight into how customers feel about a certain product or service. Furthermore, the rich and detailed information obtained from this method can help to set you apart from competitors by highlighting the strengths and weaknesses of your product or service, enabling you to make changes based on the research findings.

So, if you are looking for in-depth knowledge and understanding into individuals or groups then qualitative research is the way forward. There is no doubt that if you want to carry out research that provides you with valuable insight then this is the route to take.
Qualitative researchers main concerns are essentially based around being able to obtain information that will provide an understanding into ‘how’ or ‘why’ something is as it is. The aim is to collect in-depth information and this means that it may no longer be appropriate to use methods typically associated with Quantitative methods.

In the world of market research this is no different. Typical examples of qualitative methods used by market researchers include tele-depth interviews, face-to-face interviews, focus groups and online depth interviews. It is these methods that provide detail and deeper insight into the meaning behind perceptions, motives and actions.

If you are looking to conduct research or need help with qualitative recruitment, head over to our contact page now.

Posted on March 6, 2012 in Qualitative Recruitment

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