Hello Market Research World

It’s competition time!

Think back to 2012, which theme dominated the #MRX skyline?

A few topics were talked about in great detail, but we’re sure you’ll agree that ‘Innovation’ was the hottest of hot topics. For many innovation, and particularly technological innovation, was seen as an important way in which the industry might seriously up its game.

With that in mind, here’s a cutting edge competition to get you in the tech mind-set…

In support of our good friends and competition organisers, Research Through Gaming (RTG), we’re delighted to introduce you to the MRX Vine Competition. Face Facts top dog Alison White has been invited to judge, alongside organiser and RTG head honcho Betty Adamou, Tom de Ruyck of InSites Consulting and Ray Poynter of Vision Critical. It’s going to be a hoot!

A Twitter owned application, ‘The Vine’ allows you to film and upload a video of up to 6 seconds – that demands concision, precision, and, most importantly, a sense of fun!

What does it entail?

You simply need to:

1. Download ‘The Vine’ App now

2. Get making your research related 6 second video

3. Post the link to your video on twitter with the hashtag #RTGMRXVineComp or #MRXVineComp (we’ll check both hashtags) and post to the Research Through Gaming Facebook Page: https://www.facebook.com/ResearchThroughGaming

The competition closes on Monday 18th February so everyone has ONE WEEK to get their Vine videos in!

We’re looking for submissions in the following categories:

1. Promo Tell us about your business with a focus on it’s USP (a 6 second promo)
2. Common probs Tell us about your common MRX problems (a 6 second description of issues you usually run into – I imagine some of these will be quite humorous!)
3. The Future Tell us about how you see the future of MRX (a 6 second interpretation of the future of our industry)
4. Successes Tell us about success stories (a 6 second overview of your successful MRX projects)

The winner and runner up from each category will have their videos posted on the Face Facts Research and RTG websites, as well as on Facebook, Twitter and other the other lovely judges websites.

The Winner will get the ‘MRX SUPERVINE’ award in its category, and runners up will receive the ‘MRX FINEVINE’ award. 

Check out RTG’s practice video now!

This competition aims to: 

• Encourage creativity in research
• Provide a platform of interest in the future of our industry
• …and the companies/people within it
• Get people to open-up and relate to the common MRX problems/success stories
• Have some light-hearted fun and humour

You can get started NOW! Download ‘The Vine’ App and get filming!

We look forward to seeing your 6 second vids!

Good luck! 

PS. No swearing in your videos, and keep it PG!

We at Face Facts love a new face, and we’re delighted to welcome our latest recruit, Data Manager Joanne Hughes. Welcome!

For so many of us, a new year marks the start of a new beginning, not just in our personal lives but at work as well. This couldn’t be truer for Face Facts Research’s latest recruit, Data Manager, Joanne Hughes.

A self-confessed “data monkey”, Hughes joins the small and versatile team already in place at Face Facts to help expand the expertise and reach of the specialist Fieldwork Agency.

Originally from the Wirral, Jo has called Leeds home since undertaking her P.E. Degree at Leeds Metropolitan University. After deciding that becoming a P.E. teacher probably wasn’t for her, Hughes found herself in a part time position at Nunwood.

Clearly a natural, she completed just one week part time before being offered a full time position. Working her way up from Interviewer to Research Assistant to Quant Research Exec, before discovering a true affinity for complex data, there’s not much that Jo hasn’t done in this fascinating field over her twelve years in the industry. From FMCG and Retail to Financial Services Providers, she is undoubtedly well versed in complex data management.

Jo cites one of her proudest achievements as being part of a specialist team at Nunwood which pioneered data capture through PDA’s, at a time when this revolutionary technology was in its infancy. Ushering in such an innovative concept required writing a bespoke internal programme, proving she’s more “Data Explorer” than “Data Monkey”.

When it comes to the future at Face Facts Jo is just as ambitious:

“My primary focus will be to ensure the company’s smooth transition to Askia, making sure that current and new clients really benefit from our increased capacity. Beyond that, I intend to develop both the client and user experience with fantastic templates, engaging survey design and powerful real-time metrics to ensure our clients are as informed, inspired and insightful as possible!”

Jo’s arrival marks the start of an exciting new year for Face Facts Research, who saw their staff levels more than double in 2012. After two exciting years championing Fieldwork within the industry, 2013 sees her join the Face Facts team just in time for the first semester of The Face Facts Grad School. This new initiative will see each staff member will take on the role of teacher as well as researcher, as they strive to create a new generation of educated, experienced and talented young Researchers.

Oh, and she brings her Dog Selsig (Welsh for Sausage) to work! But that’s not why we hired her…

Here at Face Facts we take pride in being a little bit quirky. We also love Christmas more than anything (aside from Market Research, obviously!). So we decided that it was high time we combined those two things, all in a bid to create the ultimate thank you for our wonderful clients and friends in the Market Research community.

It’s been an extraordinary year and we’re so thrilled you could all join us for the ride. Here’s to an incredible 2013!

Keep an eye out for our eBook – The Market Research Year in Review – coming soon.