We’re going to ESOMAR

And not because it’s in Amsterdam, although that is a bit of a bonus.

We will be attending the impact – research reloaded event, which is held in Amsterdam on the 18^th to 21^st September.  We’ve never been but we’ve heard some great stories, here is a quick overview.

The event title is “Why does IMPACT matter? Is Market Research effective?” and will focus on both the value and profitability of any product or service and how its impact within the marketplace depends on the decisions driven by effective market research.

As decision makers require well thought out guidance in order for them to engage with there target audience, the event will look to focus on how business’s connect with their customers and the wider society and what role market research provides – e.g. actionable insights that impact on business and society.

It all sounds fab and is right up our street as we pride ourselves on effective market research. And yes there are some legendary networking after parties, you all know how we love them!

Are you going? Send us a message and we can meet up for drink.

Don’t know who or what ESOMAR are?

ESOMAR is an organisation that encourages advancement of market research worldwide.

They have more than 4,800 members from over 120 countries and were founded in 1948.

You can find out more information about them and the event on their website

http://www.esomar.org/index.php/events-congress-2011-overview.html