Friends, Romans … Market Researchers It’s election day! If you’re an MRS member in whatever form, you’ll have just received your voting form for the MRS council election. In fact, you’ve probably already voted – and of course you voted for me… you must have! Ok maybe it’s not such a sure thing, the other [...]

When we came to the end of the alphabet, we were of course presented with the usual conundrum, of finding a word (other than xylophone) beginning with X. That was until the idea of writing a threefold blog on generations X, Y and Z, came to us in what can only be described as an [...]

The ‘Digital Age’ is well and truly upon us. Online interaction is almost unavoidable nowadays and each year sees the release of new software and technologies. Market Research is certainly no exception to this tech boom. As an industry, we’ve seen the likes of mobile research, social media and big data enter the mix in [...]